5 Website Design Mistakes That Could Be Costing You Money
  • By Steph Maddison

    Product Marketing Executive

Is your eCommerce or business website costing you money instead of making you money?

Below are some of the most common website design and performance mistakes, Have a look through them and ensure that your company isn't losing customers due to these easy to fix mistakes.

  • 1

    Your site doesn't render in 3 seconds or less

    This is the time online shoppers expect to wait. However, a study of the top 100 online retailers found their home pages take an average of 6.2 seconds to load primary content and 10.7 seconds to load all content.The worst-case scenarios are when your website stays blank, then suddenly loads all the content at once; or when it loads navigational elements first, then slo-o-w-ly loads the primary content such as images and product links.

  • 2

    Your images are too large

    Images are becoming bigger and more important in eCommerce websites. However, even when you use images formatted for the web, this can slow down load times. We recommend compressing your images, to ensure your website loads quickly for your visitors.

  • 3

    Using too many third party scripts

    If you have a ton of third-party scripts running, such as from a plethora of social sharing icons and widgets, they can account for up to 50 percent of the time it takes your site to load. We recommend either deferring your scrips or cut down on the amount of third party scripts that you use.

  • 4

    Your calls to action loads last

    It’s important for your CTA to load right away. Designers like to put CTAs below images, but for best results, put them at the top so they load faster.

  • 5

    Pop-ups are getting in the way

    Have you ever waited and waited for a website to load and then, just as it does, a huge pop-up asking you to “Join our email list” or “Rate your experience” blocks the entire screen? (This just happened to me today—it drives me crazy!) There’s nothing wrong with pop-ups, but give your users a chance to actually experience the site before you bombard them with offers and requests. We would recommend delaying your pop-ups for at least 10 seconds after the full page loads.

If some of the suggested fixes seem too complicated, talk to your website designer and let them handle it for you.

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