Posts by Steph Maddison

Social Media 101: Building a Social Media Ecosystem

Businesses and brands love social media. In fact, a recent Pew study indicated that nearly 90% of marketers use social media for business. At the same time, many new small businesses are born every day. And trying to figure out where to begin with your social media marketing efforts these days can be quite overwhelming for many new business owners. No effort should begin without formulating a plan, taking into consideration your target markets and what you wish to accomplish (i.e. build awareness, foster loyalty, gather intelligence, drive traffic to your physical business or website, etc.). Based upon this, you can begin assembling your social media strategy. It is best to try focusing on one or two social networks initially, branching out as you become more comfortable with social media marketing.

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The Future of Social Media Marketing

What does the coming year hold for small businesses in social media marketing? How do your social media marketing plans compare with your competitors’? The 2016 Social Media Marketing Industry Report polled over 5,000 marketers, about 65 percent B2C and 35 percent B2B, to find out what plans they have in store. Here’s what you need to know.

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Social Influence: 6 Ways to Increase Yours

Want to boost your influence on social media sites and in marketing in general? Social influence can make a huge difference on the effectiveness of your marketing campaigns and thus your sales. First, let’s look at what social influence is. From the perspective of a psychologist, social influence is how individual thoughts, actions and feelings are influenced by social groups. There are five different types of social influence: peer pressure, obedience, leadership, conformity and persuasion. When it comes to social influence online, it’s about making a positive impact on a lot of people. When you have social influence on Twitter, Instagram, LinkedIn, or Pinterest, people trust you and listen very carefully to what you have to say. That’s pretty powerful stuff. Here are six ways to increase your social influence:

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Is Social Media Stressing You Out?

For any small business owner who’s ever struggled to juggle five different social media accounts and reply to followers’ posts in a timely fashion, answering “Yes!” might seem like a no-brainer. However, the Pew Research Center decided to find out in a more scientific fashion by polling over 1,800 adult Internet users on their perceived stress levels—the degrees to which they felt their lives were, “overloaded, unpredictable and uncontrollable.” The results were surprising.

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Alternative Domain Extensions: What to Do When .com Is Taken

If you’ve tried to register a domain name for a business or product recently, you know how competitive it can be. There’s nothing more frustrating than coming up with the perfect name for your new business, only to find that the business name isn’t available as a domain because somebody else got there first. Trying a variation on your name can work, but sometimes even the variations you want aren’t available. What can you do?

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Are Your Landing Pages Converting?

In today’s world, grabbing the attention of a potential customer is difficult, keeping them engaged and focused while on your website or landing pages is harder, and actually asking people to part with their information is near impossible… unless you convince them it is a good idea to do so. Below we are going to talk about three different ways in which we can increase the conversion rate on your website through your landing pages.

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Is Your Website Performing?

Everyone knows that your website is like your online shop window. It is the first place potential clients see you, and can make a snap decision if they like you and whether they want to purchase products or services from you.

However, what you may not realise is that it is much more than your shop window or sales brochure. It is the front of your digital marketing strategy and helps to drive leads, as well as customer conversion and retention, into your business, so we need to ensure that it is performing to the best of its ability.

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