Posts by Steph Maddison

You won’t believe how much we love our smartphones

How much do consumers love their smartphones? Probably even more than you think. A new study that looked at how baby boomers and millennials feel about their smartphones has some insights that will not only shock you, but can also help you more effectively reach smartphone users as customers.

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Tips for driving traffic to your corporate website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a businesses wish list? More traffic to their website. There are many ways you can increase traffic on your website, here are a few:

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Mistakes to Avoid When Starting to Sell Online

Customers expect a certain standard of website design and usability, especially when shopping on eCommerce websites. If you make too many design and functionality mistakes, you will not only lose customers, you will harm your long-term reputation.

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Keys to building your brand recognition

For many small businesses, breaking into a competitive market is a major hurdle. Coming up against big-name competitors may be daunting, but remember, they were once exactly where you are now. Although there are many aspects involved in becoming a well-known and distinguished company, building your brand recognition will play a big part in your future success.

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Social listening and how it can help your business

Is your small business taking advantage of the benefits of social listening?

Social listening means paying attention to what people are saying online — about your business, your brand, your industry and more. Most of all, social listening helps give you a direct line into what your customers and prospective customers are thinking and feeling.

A recent survey took a closer look at why businesses use social listening and how it benefits them. Here’s what you need to know.

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7 common eCommerce website design mistakes you might be making

Have sales for your eCommerce website slowed down? Or did they never take off in the first place? The problem might be with your eCommerce website design. Many small business owners make some common eCommerce website design mistakes that can keep prospective customers from buying. Here are seven to watch out for.

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Website & domain security is more than responsible, it’s beneficial

Website and domain security is a really big deal now. What was once an issue for big business, governments and technology leaders is now on the minds of everyone with a website and anyone using the Internet.

Why now? Well, there are a host of reasons website security has become a hot topic, but one of the biggest is because Google is making it a priority. And when Google speaks, everyone listens.

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What do shoppers look for in a mobile website design?

A whopping 92 percent of people in the UK now shop online, according to research cited by Twenga Solutions — and a significant percentage of that shopping is mobile. More than four in 10 people shop while in bed, 20 percent shop while in the car and 20 percent shop while in the bathroom (TMI?). What do shoppers look for in a mobile website design, and what motivates them to buy from you? Here’s what you need to know.

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