How much do consumers love their smartphones? Probably even more than you think. A new study that looked at how baby boomers and millennials feel about their smartphones has some insights that will not only shock you, but can also help you more effectively reach smartphone users as customers.Read More
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a businesses wish list? More traffic to their website. There are many ways you can increase traffic on your website, here are a few:Read More
Customers expect a certain standard of website design and usability, especially when shopping on eCommerce websites. If you make too many design and functionality mistakes, you will not only lose customers, you will harm your long-term reputation.Read More
Want to boost your influence on social media sites and in marketing in general? Social influence can make a huge difference on the effectiveness of your marketing campaigns and thus your sales.Read More
For many small businesses, breaking into a competitive market is a major hurdle. Coming up against big-name competitors may be daunting, but remember, they were once exactly where you are now. Although there are many aspects involved in becoming a well-known and distinguished company, building your brand recognition will play a big part in your future success.Read More
Is your small business taking advantage of the benefits of social listening?
Social listening means paying attention to what people are saying online — about your business, your brand, your industry and more. Most of all, social listening helps give you a direct line into what your customers and prospective customers are thinking and feeling.
A recent survey took a closer look at why businesses use social listening and how it benefits them. Here’s what you need to know.Read More
Have sales for your eCommerce website slowed down? Or did they never take off in the first place? The problem might be with your eCommerce website design. Many small business owners make some common eCommerce website design mistakes that can keep prospective customers from buying. Here are seven to watch out for.Read More
Website and domain security is a really big deal now. What was once an issue for big business, governments and technology leaders is now on the minds of everyone with a website and anyone using the Internet.
Why now? Well, there are a host of reasons website security has become a hot topic, but one of the biggest is because Google is making it a priority. And when Google speaks, everyone listens.Read More
A whopping 92 percent of people in the UK now shop online, according to research cited by Twenga Solutions — and a significant percentage of that shopping is mobile. More than four in 10 people shop while in bed, 20 percent shop while in the car and 20 percent shop while in the bathroom (TMI?). What do shoppers look for in a mobile website design, and what motivates them to buy from you? Here’s what you need to know.Read More
Time is money, which is why online productivity tools are a must for small business owners. When I think about where I spend a lot of time that’s not billable, it comes down to four areas:Read More