Posts by Steph Maddison

10 mistakes to avoid when creating an eCommerce site

Customers expect a certain standard of website design and usability, especially when shopping on eCommerce websites. If you make too many design and functionality mistakes, you will not only lose customers, you will harm your long-term reputation. Fortunately, most mistakes are relatively easy to fix. If you want to improve your current eCommerce site, or you’re thinking of creating a new site, here are some of the most common design mistakes to avoid.

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Help choosing a payment gateway for your online store

If you are thinking about setting up an online store, you will also need to think about how you are going to take payments. Taking payments online isn’t just a case of turning on a feature and watching the money flow in… but it doesn’t have to be complicated either

You can make it very easy for customers to pay for your products with the right payment gateway. But choosing the right one can take some time, but we want to help narrow down your options and make the process of choosing a little easier.

Let’s have a look at how you can find the best payment gateway so you can get back to focusing on what matters: launching your new online store.

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How to improve your customers’ online shopping experience

Your eCommerce site needs to be user friendly to ensure the best customer experience for your visitors.

We can go into depth about customer journey mapping and advanced approaches of CX (Customer Experience) like establishing Customer Rooms, but I think sometimes, even the simple things can improve customer experience and make the biggest impact to your online store .

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How to get found online

How do consumers really find local businesses, from restaurants and retail stores to accountants and auto repair shops? I’ll give you a clue: It’s not by driving around looking at yard signs and billboards, fishing through the mailbox for direct mail postcards, or even flipping through the Yellow Pages. (Be real: When was the last time you actually opened a phone book?) Here’s how prospects look for local businesses today — and how you can ensure you get found online.

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The 5 online marketing acronyms you need to know

Starting online advertising or marketing as a small business can be extremely confusing and disheartening with all the online marketing acronyms. From CPC to ROAS, marketing acronyms are everywhere. You know that being online is a great way to reach new customers but how do you cut through all the clutter and confusion?

Well below we have set out what we believe are the five online marketing acronyms you need to know – and why they matter.

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3 companies actively closing the gender gap

The unfortunate truth is that the gender gap is real. Women have fewer opportunities and get paid less than men for the same jobs. In fact, on average women make 79% of men’s salaries for the same job despite the Equal Pay Act of 1963. In tech, this gender gap is perhaps the most pronounced. On top of lower salaries, women make up only 18% of undergraduates majoring in computer science and 26% of computing jobs.

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Infographic: The top 3 ways to get more customers

Did you know that 66% of small business owners truly believe having an online presence will help them grow revenue and attract more customers… but only 54% are confident that their online marketing is actually doing the job it’s supposed to?

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Drive more calls to your business in 2018

In today’s world people think that being online, being digital, is where your business needs to be. This is correct but you also cannot forget about the phone!

Today’s buyers are online, they are mobile, but they want to be able to get in touch with a business, quickly. And there is no quicker way to have a conversation than over a phone, so naturally it becomes an extension of their digital experience and should be a major part of a business’s strategy.

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Google release The Speed Update

Following an update from Google in January 2018, they have now rolled out for all users – The Speed Update.

The Speed Update is where Google are now using page speed on mobile devices to rank websites.

As of the 9th July this update was released by Google.

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