By Jordan Thornhill
In an age where people want skimmable, easy-to-read content, you can’t really get away with providing reams of information.
While you need to explain what your business does, why you’re the best, and how you can change a customer’s life, you don’t need 4,000 words on each page to do it. Take a look through this blog and learn more about how we write content effectively and purposefully.
Decide What You Really Need
One area that people always seem get caught up in is trying to fit in every piece of information into their content. They want to tell customers everything about their company or the services they offer, and this never translates well when customers are looking for something specific. As well as making the content hard to read, it also swamps the good content with generic, non-specific text.
By carefully choosing what you want to say and only including that, you’re much more likely to get a hit. For example, if you want to advertise as a 24-hour locksmith, simply advertise this content. People don’t need to know that you unlocked your first broken lock at 14, they just want to know that you’ll be available when their key breaks after a long night shift.
Get Rid of the Rubbish
Similar to the above, getting rid of anything irrelevant helps to make your content easy to read and much more specific. Specific, targeted content is the best way to reach customers, so getting rid of anything generic or unsure is the best way to do this.
As well as text, things like flashy banners, poor images, and random videos can also throw customers off, and these should be minimised. This helps customers to focus on the information that they’ve searched for, and it should be your website to load much more quickly.
Get Rid of the Jargon
Business jargon is inevitable. As a company, we use it all of the time, but we’re making an effort to explain this to customers with our handy guide. However, customers don’t like it. Terms like “blue-sky thinking”, “run it up the flagpole”, and “thought shower” are all used in business settings, but no one really knows what they mean.
Our advice to you is to get rid of the jargon and keep it simple. Tell them that you’re a team of creative thinkers, that you trial new ideas, and that you discuss new ideas, rather than using buzzwords with no real value.
Write a Brief and Hire a Professional
It sounds like we’re marketing our services, but there isn’t really a better way to get high-quality, concise content than by choosing a professional. Our copywriters all have the education, training, and experience to create content to your specifications, and this means that you have a website or social media that reflects you as a business.
You might think that it’s expensive or complicated, but we promise that you’ll see the value in what we do. Make an investment today and see the benefits of choosing a highly trained, Google-approved professional.
Overhaul Your Content Now!
By condensing your content and really focusing on your message, you can hit your target demographic much more effectively. People don’t want to spend all of their time scanning websites to find snippets of content, so give them what they need! You know what people are searching for and the problems they’re facing, and you need to jump on this to be competitive in the Search Engine Result Pages (SERPs). Get rid of the unnecessary elements, add customer-specific information, and really focus in on your message today. We’re here to support you if you need us, and we can’t wait to see you succeed!