By Jordan Thornhill
We’ve all seen the adverts on YouTube and Facebook for building your website. They all say “it’s simple to get online with *company name*” or “design your ideal website today”, sometimes backed up by people that have done the same. While the idea of building your website from the ground up may be fanciful, you’re unlikely to garner the same results as someone that invests in professional services. Throughout this blog, we’ll discuss why investment in a professional website can improve your business image online, help your appearance in SERPs, and give you more time to do what you do best; run your business.
Provide Customers with Professional Content
While most people know basic grammar rules, this isn’t always good enough for the algorithms that search engines run. As well as being grammatically flawless and written in a descriptive way, the content also needs to include all of the key indicators that Google, Bing, and Yahoo like. By choosing to work with a company that employs professional copywriters, you’re assured that this content is included.
Copywriters take the information that you put together and transform it into SEO-friendly, customer-focused content that is perfect for your website. If you chose to go it alone, you’ll only have what you initially garnered. Everything is written in line with Google’s best practice in mind, and this means that you have a much better chance of climbing the rankings.
Benefit from Expert Design Services
Even if your content is the best in the world, lots of customers may be put off if your website doesn’t look as good as your competitors. Working with an agency that designs sites day in, day out means that you benefit from the design expertise and vast experience of a professional team. While some self-building sites have nice templates and design options, they’re never going to compete with a tailor-made design from a professional company.
Taking your preferences, design choices, and previous website into account, professional designers create something that shows your business in the best light. You can include your own images, your favourite colours, and any themes that you’ve started to push out on your social media channel. The designers also ensure that the website loads quickly and draws customers in with on-site engagements and excellent back-end improvements. You don’t get this with self-build sites, and this is why professional investment is vital.
Get What You Need with Ongoing Support
When you have a question or problem, would you rather speak to an experienced expert or trawl through a generic FAQs page? By choosing a professional marketing agency to look after your website, you’re guaranteed excellent customer support as long as you’re with us. This means that if you’ve got changes, questions, or anything else you’d like to enquire about we’re only an email or phone call away.
Appear Positively Online
As mentioned previously, customers prefer you to have a professional website. While this may seem like an obvious concept, the reason behind it is that they associate a strong online presence with a strong brand. Professional designers ensure that this is what’s reflected on your website, using suitable images, colours, and other design elements to frame your business in a positive light.
If you haven’t got social media accounts online, you should, then you’ll want uniformity across your brand. By trusting a professional designer and outlining your requirements, you can have a website that acts as the crown jewel of your online presence. It’s where all of your customers are sent by your social media, PPC, and online listings, and the consistent branding is used to assure customers that they’re in the right place for whatever you offer.
Take Some Time for Your Business
If, by trade, you’re a plumber, then fixing sinks, fitting bathrooms, and repairing leaks will be your bread and butter, and if you’re a locksmith, then no one knows the inner workings of a lock like you. However, you’re not a website builder, an SEO professional, or a copywriter. Choosing a service from a company like us means that you can focus on serving your customers effectively, rather than worrying about whether Google will like the content you’ve written.
Our company takes all of the stress from the website creation process, and this gives you the time you need to run your business. As we’ve said, we’re at the end of the phone if you need any further support, so even if you have a quick question or query, we’re available.
Trust the Experts Today
When something is completed by a professional, the end result is almost always better than when an amateur tries it. Think about going to the dentist or the doctor. Would you rather someone was cheap with no experience or charging a reasonable rate by was backed by vast experience, excellent qualifications, and a great reputation? While many people choose to undertake wallpapering, aerial installation, and landscaping themselves, a website shouldn’t be left to chance.
A professional takes your website design, content, and overall performance to the next level, and this goes far and above what amateurs can attain. If you’re still unsure what you can achieve, take a look at some examples of what we do in our website gallery.