Facebook, Twitter, LinkedIn, Pinterest, Instagram – there’s so many social media platforms out there, so how do you decide which ones are good for your business? In the digital age we’re living in, social media has the potential to dramatically increase the way your company performs. It also helps to build strong relationships with your consumers as you can effectively communicate with them at the click of a button. Before you start, it’s important for you to understand the difference between the various tools, and how each one helps to target your ideal market in a specific way.
Get to grips with the platforms
The way in which Facebook operates is totally different to how LinkedIn works – and it’s essential that you understand this before jumping onto them and creating posts. If you’re a new business, social media is great for getting things off the ground, while well-established organisations may use it to keep clients up to date with their services.
Think about the industry you’re in too. Photographers are likely to use Instagram as they can use this as a portfolio to show off their work. Meanwhile, marketing companies may turn to twitter and make great use of followers and hashtags.
Is your audience on social media?
You’ve got your marketing strategy in place and you’ve established your target market – what’s next? Understanding your audience and identifying when they’re likely to be on social media will help you know when to post.
For example, if you’re selling to mums, you’re like to post around 9:30 a.m. and 8:00 p.m. – either when the kids have been dropped off at school or they’re enjoying some all-important ‘me time’. They’re likely to be browsing social media around these times, and if your post pops up, they’ll click to read more!
Working on Brand Recognition
All businesses want to be recognised for their work, and a great way of doing this is to develop your brand. Social media helps to enhance your company’s brand as you’re putting yourself out there for all to see.
Remember, managing your own social media is free! However, you’re able to get great things out of it if you put a little bit of time and effort into it.