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CASE STUDY | DarFin Beauty
Hair and beauty business wanted to boost online exposure

DarFin Beauty offer a wide range of beauty treatments in 2 specific rooms. The Nail and Tanning Room offers treatments such as nail art, manicures, and specialist tanning. In the Treatment Room there are massage packages aimed at relaxation as well as treating on-going aches and pains.

Director of DarFin Beauty, Dawn, qualified 3 years ago to become a mobile tanning and nail specialist. As she progressed and found more clients she took the plunge opening her own own business to cater for local people. She currently has 2 employees and is looking to expand to 4.

Project overview

Search Marketing

Multi Pages

SEO

Contact Forms

darfin beauty Gallery-multiscreen

The challenge ahead

Living in a relatively small town, Dawn realised the competition for beauty salons in the area and outlining villages was very high. DarFin Beauty wanted to stand out over the competition and attract more local customers.

Goals

The customer didn’t really want to have a telephone line in the premises but considered that having a mobile number wasn’t professional.
To encourage to people to make enquiries and book appointments.
To create a greater online presence to generate traffic to the website.

Solution

We strive to make our customers business visible online, for the market that they are targeting. Web.com use the best practices within search marketing that are statistically proven to increase a websites visibility. We provide reporting suites so customers, like DarFin Beauty, can see how their website is performing, ensuring that we build our relationship on trust and support. We create our websites to be responsive. So, no matter what device the customer is using, the experience is equally fantastic. We ensure that our SEO and Copy Teams build content which is relevant for the industry that the website will be targeting, therefore maximising the chances that the business will be found.

DarFin 01
DarFin 02

A note from the designer

“I incorporated the colours that Dawn requested, using the grey, black and white to ensure her request, of making the site look quite unique, was met.”

Results since

2:00
Session duration
282
Unique web visitors
100
Extra calls
1
Extra customer per week

Looking to the future

Dawn said “I was advised of 15 working days and they (Web.com) even provided it slightly earlier for me. Even better because I was having the signage done for the outside of the Salon within 24-48 hours of purchasing the website they provided me with my telephone number that I could publicise straight away.” When we asked Dawn if she felt the website had paid for itself, she said: “So far? Without a shadow of a doubt…worth every penny.” We also asked her how her experience was throughout the process she said: “They’re great, diligent and attentive to what I need and actually answer the phone when you ring them too.”

“From point-of-sale through to finished product I couldn’t be happier with Web.com.”

Dawn Heap
Director

darfin beauty mobile images

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