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CASE STUDY | MJ’s Hair & Beauty
MJ's Hair & Beauty

Based in Newport, Maxine and her team at MJ’s pride themselves in providing each customer with a fantastic experience on every visit.

Their exclusive hair and beauty salon is unique, independent and they personalise every appointment so that the customer is guaranteed to receive the excellence and professionalism they deserve.

The salon opened November 2012 and from then has gone from strength to strength. Highly trained professional stylists and therapists make MJ’s unique and one of Newport’s top-rated salons. The MJ’s team continually research what customers expect from a hair and beauty salon, to ensure they’re not just reliant on experience and personal management.

The challenge ahead

Web.com had previously built MJ’s an attractive, functional and customised WordPress website back in October 2018 which they were extremely happy with. Now they had this in place they wanted to launch an aggressive and effective multi-channel marketing strategy including SEO, PPC and Facebook to increase their brand awareness online and drive enquiries to their website. Web.com managed all three aspects and the brief for the business’s SEO campaign was simple: boost their rankings across the major search engines including Google and Bing.

Goals

  • credit-card

    Capitalise on the fierce competition within the hair and beauty market and make their website more competitive.

  • seo

    Promote the website and generate relevant clicks and phone calls from people actively looking for hair and beauty services.

  • google-bing

    Increase the amount of organic traffic coming from Google and Bing (Google has 83% market share).

  • monitor

    Track results, prove value for money and continually drive exceptional ROI.

Solution

MJ’s decided to go for Web.com’s Enterprise SEO package which focuses on enhancing search results for 25 chosen keywords. Before defining a strategy, we fully analysed the site (and key competitors) for technical issues to be fixed and began optimising pages for relevant keywords. We then moved on to content marketing, creating new, user-friendly site content and fresh blog articles. We also carried out extensive but highly targeted, organic link building to boost their SEO. To improve search performance the process we followed was test, optimise and refine. Through our fully managed service, we looked at:

  • Website Indexing Check
  • Keyword Research & Analysis
  • Competitor Analysis
  • Benchmark Existing Keywords Ranking
  • Website Speed
  • Onsite Optimisation
  • Offsite Optimisation
target

Results from the first 3 months

First 3 months of the campaign – as of 12/02/2019

newport hair salon

1 +13

newport beauty salon

6 +30

hairdressers newport

6 +3

hair and beauty newport

1 +4

hair and beauty salon

2 +5

hair salons newport

4 +12

best beauty salon newport

4 +8

newport hairdressers

5 +1

hair extensions newport

+7 +12

beauty salon newport

8 +15

Additionally, these keywords had zero ranking in Google and have seen huge improvement:

KEYWORD CURRENT GOOGLE RANKING RANK IMPROVEMENT

nails newport

18 +182

newport barber

43 +157

facials newport

64 +136

MJ’s didn’t have them featured on the website at all and following work from our experts, the customer has seen a huge rise in bookings for these 3 services. These keywords will continue to climb and hopefully reach the first page of the search engines in time.

MJs Hair and Beauty Screen shots

Kind words

“Whenever we enter a new business relationship we look for return on investment, and Web.com have met our goals. Our search rankings in Google have gone up, it’s as simple as that. The team are always available and offer tips and suggestions which is always appreciated. I would highly recommend Web.com to anyone looking to gain a better online presence through SEO.”

CARL JONES
Director

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