CASE STUDY | Mr Grey Menswear
Mr Grey Menswear

Mr Grey Menswear understand the true difference it makes when you step into a suit that’s truly tailored to your physique. They pride themselves in the personal service and choice that they offer customers.

Mr Grey Menswear pride themselves on offering an array of stunning suits, jackets and ties. Their suave and sophisticated designs are ideal for absolutely any occasion, from weddings through to social events.

The challenge ahead

Mr Grey Menswear first approached Web.com in early 2018 with a desire to better understand the world of Social Marketing and the opportunities Facebook posed for the brand online. Being a brand-new start-up company the business knew it was important to launch a web presence to help get them off to a fantastic start and drive results.

Goals

  • search

    Run a competition to raise local awareness

  • pen

    Create strong branding for the client in a similar style to Peaky Blinders / Gentleman

  • monitor

    Increase offline conversions (footfall)

  • wdc

    Identify audience and target ads (i.e businessmen for suits, grooms with wedding ads etc)

Customer Competition

One of the client’s requirements was to run a Facebook competition to increase engagement and interactivity with the brand.

Facebook competitions are a great way for businesses to be creative organically. They often mean that the audience stops and takes notice, and are incentivised to engage with the brand.

From experience, Web.com knew that the key to driving lots of entries and a successful competition is to pick the right prize and make entering fun and easy. Mr Grey Menswear decided to give the lucky winner a three-piece luxury suit, asking the entrants to tell them where they would wear the suit if they won the prize.

  • 301 Entries / Comments
  • 139 Shares
  • 407 Likes
  • 20,187 People Reached
Competition - Mr Grey

Our Approach

Our team of Social Media Experts (trained directly by Facebook) built the customer a new page and managed this through Facebook Business Manager. We used Facebook Advertising to target thousands of local customers based in the Durham area. With the budget, our strategy was based around three main posts; Page Like Ads, Brand Awareness Ads and the Customer Competition, all of which saw fantastic customer engagement.

Solution

  • We provided a brand-new, professionally designed, Facebook Business Page for Mr Grey Menswear
  • We measured success through Page Likes, Engagements and Reach, experiencing an increase in all three
  • Weekly Sponsored Ad strategy delivers the right type of ads to their target audience
  • Scheduled, fresh, weekly posts and content to keep the page up-to-date and interesting
  • Ongoing modifications, support and campaign feedback
Solution - Mr Grey

Campaign results (as of 17th July 2018)

  • 1,199

    Likes

  • 1,211

    Follows

  • 100%

    Message Response Rate (8 Min Response Time)

Looking into the future

Mr Grey Menswear is in the process of getting an eCommerce website built by Web.com to sell their clothing online. When the site is live they plan to tailor their Facebook Advertising to this and start launching traffic-based ads.

Results - Mr Grey

Customer Testimonial

“The Team at Web.com were fantastic in setting up and designing my new Facebook Page. We wanted to create a hype for the launch of our store in Durham and raise local awareness of our brand in the North East, while gaining a strong, trendy social media presence – the team have done just that! My account manager was both approachable and knowledgeable and I would highly recommend Web.com to anyone wanting to grow their business online”.

ANTHONY SINGH
Business Owner

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