CASE STUDY | Revive – Bolton & Bury
Revive – Bolton & Bury

Whether it’s a scratch in your vehicle’s paint, a scuff on your bumper or an alloy wheel that needs a shine, Revive is equipped to handle it.

A growing franchise specializing in auto paint scratch & scuff repairs and alloy wheel refurbishment, Revive’s accredited technicians work out of specially adapted vans so that they can come to their customers. This saves their customers time from having to visit a shop, as well as keeping repair costs very affordable.

Revive knew that to succeed in the online market they needed to find a digital partner that delivers. To take advantage of the increasing search traffic on Google, from users searching for minor vehicle paint repairs and alloy wheel refurbishment, Revive turned to Google AdWords Premier SME Partner, Web. com. With over 3 Million SME customers globally, Web.com has been partnered with Google since 2005, proving an in-depth understanding of Google AdWords account management, and demonstrating a digital expertise.

The challenge ahead

For a growing brand like Revive is an increasingly competitive industry, a strong online presence is important. Focusing on their core business is a must, so working with digital marketing experts can be the difference between acquiring new customers and growing revenue, or losing out to the competition.

Goals

  • seo

    Reach new customers in local market

  • wdc

    Compete against other similar services

  • social-media

    Be present when customers are searching

  • monitor

    Track results and prove value

Solution

Finding a digital partner that delivers. To take advantage of the increasing search traffic on Google from users searching for minor vehicle paint repairs and alloy wheel refurbishment.

Revive turned to Google AdWords Premier SME Partner, Web. com. With over 3 Million SME customers globally, Web.com has been partnered with Google since 2005 proving an in-depth understanding of Google AdWords account management and demonstrating a digital expertise.

teamwork

Driving Value

Andy at Revive, has seen Web.com’s approach to building and managing his Google AdWords campaign take advantage of the increasing tendency for users to search for local businesses, using their mobile device. In order to ensure that Revive remains competitive, Web.com is targeting the mobile audience as much as possible. 41% of Revive’s AdWords campaign traffic is driven by mobile and Andy is seeing the benefit.

“Our telephone is ringing more. In October, for example, I had an enquiry or telephone call every single day which resulted in more sales and helped me achieve my best retail return so far.” For Andy, at the end of the day, it’s all about results. “The telephone is ringing more which for us means more sales. I’m confident that, with the guys working on my campaign, those results will continue.”

Our Approach

  • Take advantage of mobile search traffic
  • Bespoke campaign targeting specific auto body services in a defined region
  • Use keywords to reach the right people
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Results from the first 3 months

  • mobile

     41% of search traffic coming from mobile searches

  • create-leads

     Campaign immediately began and has driven 149 leads

  • monitor

     Franchise owners are increasing their digital investment

  • google

     Impressive initial results drove other Revive franchise owners to start Google Adwords campaigns with Web.com

  • saving money

    Cost per call of £10.56

Customer Testimonial

“It’s clear the guys are experts in the industry and know what needs to be done” says Andy Hill, owner of the Revive Bolton & Bury franchise. He especially appreciates Web.com’s focus on supporting his business as it continues to grow. “Customer service is fantastic. I know if I have any problems they are just on the end of the phone and happy to help.”

ANDY HILL
Owner, Revive Bolton & Bury

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