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CASE STUDY | Sutton Timber
Sutton Timber

(Ben) Sutton Timber Ltd are an independent hardwood timber merchants, who supply and manufacture English and European hardwoods for flooring, joinery and construction.

Sutton Timber wanted to create awareness of their brand and get people to start thinking about their business and look for more information about it. They wanted to be ‘front of mind’ when customers were thinking of a flooring provider in the Suffolk area.

The team at Web.com knew that to catch the browsers attention they couldn’t post about the business all the time. The content needed to be relevant, useful and solve a problem for the reader to keep them engaged. Our experts posted content which told customers ‘how to look after your solid oak flooring’ and ‘tips on how to hardwax oil your floor’ which proved to be appealing, valuable and interesting to Sutton Timber’s audience. Our team made sure to convey the brands values as ethical, with a strong responsibility for environmental issues. This was something that their customers will admire and care about.

The challenge ahead

Sutton Timber wanted to create awareness of their brand and get people to start thinking about their business and look for more information about it. They wanted to be ‘front of mind’ when customers were thinking of a flooring provider in the Suffolk area.

Campaign objectives

  • seo

    Increase brand awareness

  • create-leads

    Build brand Followers

  • social-media

    Increase Page Likes

  • wdc

    Generate interest in their products and services

Strategy

The team at Web.com knew that to catch the browsers attention they couldn’t post about the business all the time. The content needed to be relevant, useful and solve a problem in order to keep them engaged. Our experts posted content which told customers ‘how to look after your solid oak flooring’ and ‘tips on how to hardwax oil your floor’ which proved to be appealing, valuable and interesting to Sutton Timber’s audience.

Our team made sure to convey the brands values as ethical, with a strong responsibility for environmental issues. This was something that their customers will admire and care about.

Strategy - Sutton Timber

Solution

  • Developed a smart Facebook marketing strategy
  • Crafted a great Page ensuring the information was complete, professional, and on-brand
  • Posted relevant, high-quality content
  • Engaged consistently and at the right times
  • Engaged with other brands and communities on Facebook
  • Ran Facebook ads to expand engagement, traffic, reach and Page Likes
  • Learnt what was and wasn’t working from Facebook Insights
Solution - Sutton Timber

A partnership that worked

Sutton Timber knew they could trust Web.com because we had been selected to participate in a Facebook programme that connects small businesses with professional marketing assistance. Facebook has provided training and guidance on the development of Web.com’s suite of Facebook marketing solutions.

Results

The Page originally had 69 Likes with little-to-no engagement and now almost every post enjoys engagement and interaction.

  • 439

    Page Likes

  • 446

    Page Follows

  • 66%

    response rate, 3 hours response time

Facebook advertising

The Team at Web.com helped Sutton Timber harness the power of Facebook Advertising and get the best results for their ad spend. Our team put together creative adverts on a weekly basis and placed them in front of the most relevant audiences.
Monitoring, optimising, tweaking, increasing performance and split testing creatives were all part of the strategy to hit our performance goals.

facebook

Looking into the future

Sutton Timber are going to continue with their Facebook strategy and are now trying Pay Per Click Advertising with Web.com to boost their online advertising even more and send targeted traffic to their website.

Customer Testimonial

“The service from Web.com has been excellent. Guidelines for our campaign were clear from the outset meaning that targets have not only been met but exceeded. Many thanks to our account managers for taking such good care of our campaign; Web.com have published interesting and engaging content which has opened our eyes to the power of social media marketing. Response time to any queries have been extremely efficient and the service received exemplary. I would not hesitate to recommend them.”

BEN SUTTON
Director

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