Eat me baking had been run for a number of years by Ann, who provided a range of “free from” cakes and baked goods to the private and corporate markets.
As the business was looking to expand to online, Ann sought help rejuvenating her existing branding to ensure that transition was successful. Ann was a joy to work with and she was very much involved in the design process by providing excellent source material and design influences. Much of the focus around the design was on the concept of the tagging of each free from food with a colour for easy identification. This colour palette became a key aspect of the the logo options and the subsequent site design.