Pulling Buddies is a London-based app to help people meet like-minded individuals for a night-out. We were tasked to create a brand and website to introduce the upcoming app.
The brief for the brand was quite open-ended, so we explored various graphical styles, from looking very icon-like, to retro lithograph inspired illustration. The client finally settled for a logo which plays on the cheekiness of the name, with silhouettes literally pulling a retro party bus. The colours and font chosen for the brand have a playful vintage cabaret feel.