After graduating Croydon Tech and gaining work experience at Triumph Electronics in Purley, Carl eagerly joined the legendary Macari’s™ Music Store in Charing Cross. Hired in 1967, one of his first repairs was the 7120 Vox owned by The Beatles. Carl packed the first Tone Benders and demonstrated them in store, selling countless amounts. His selling prowess started a promising retail career, and he managed Macari’s™ Music Store for three years. Carl then decided to branch out, and created Rockbottom, a music store that is proud of it's heritage. A second store in Hollywood followed suit in 1994 and the brand continues to go from strength to strength.
The team at Rockbottom Music approached us needing a new and redesigned digital presence with bespoke eCommerce integration. A variety of immersive and interactive design elements were needed to make the site look visually appealing and the site needed to ensure it was found in search engines. Web.com built Rockbottom Music an eCommerce website which allowed them to be able to add their own products and sell efficiently online.