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How to Give Instagram a Creative Boost
  • By Danial Kennedy

    Copywriter

Instagram has evolved into much more than just a photo sharing platform. Boasting 500 million worldwide active users per day, the app is a marketing opportunity that can no longer be ignored by businesses.

Statistics show that 80% of users a follow a business account, these numbers mean that regularly updating feed is highly important. However, the key to success is making sure your brand stands out and doesn’t fall into the void, here are some ideas on how to boost the creativity of your Instagram content going forward.

Behind-the-Scenes

Lifting the lid on your operations is unique content, giving your audience unprecedented access to your things that they typically never see such as the creation of your products.

Such segments allow you to incorporate a human element into your business such as introducing your staff members and your work preparation. It can also create anticipation by showcasing a sneak peek of a new product, in turn creating exclusivity and tempting users to learn more about your operation.

User-Generated Content

It can be still argued that word of mouth is still the most effective way of promoting your products and increasing sales, the process has advanced with the digital age and now promoting user-generated content has never been easier.

Promoting UGC is mutually beneficial for both parties, rewarding your loyal customers with acknowledgement and helping build trust and awareness with your audience, which in turn, should increase your sales.

Influencer Takeover

Each platform has its own set of influencers, with the influence and power to make a product sink or swim in one post.

Collaborating with influencers and account takeovers with those influencers or even your own staff allow a refreshing change of perspective and to present your brand values.

These takeovers allow for mutually beneficial exposure for yourself and the influencer, with such content easily scheduled on a regular basis with themes to create product identity.

Videos

As time has gone on, Instagram has expanded how it showcases its content to users, with videos becoming the main source of selling products on the platform.

The video options available to companies is vast, from general posts to live feeds, stories, slideshows, as well as the newly introduced Instagram TV which is allowing you to 60-minute programmes.

Videos don’t necessarily need a budget or production value, as long as your video feels authentic and the product is prominent, your sales will grow.

Exclusive Offers

Everyone loves a deal, offering exclusive sales and offers is a great way to both reward your loyal existing customer base as well as attracting new consumers.

It’s easy to build anticipation with crafted hashtags and promo videos, as well as the built-in ‘Swipe Up’ feature giving consumers instantaneous access to your products and site.

Competitions and Giveaways

Competitions and giveaways are a great way to increase the awareness of your brand, Instagram account, and following.

The prize doesn’t necessarily need to be extravagant, offering your products is a great way to allow your consumers to try what you’re offering and is more likely to produce user-generated content.

A competition allows you and entrants to be creative with their content, with the establishment of a specific hashtag allowing you to create a community and brand identity which you can carry over once the giveaway is finished.

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