Customer Acquisition
Search Marketing

Get better leads with Smart Pay Per Click (PPC)

Using agile and adaptive optimisation through machine learning and data-driven decision support, we give clients a competitive advantage to help with a 71% average conversion increase.

Machine learning and artificial intelligence (AI) innovations have already redefined marketing and advertising as we know it, allowing marketers to solve increasingly complex problems faster than ever before. Using optimisation algorithms that adjust bids every 30 minutes, we offer transparent, comprehensive, performance-based Search Engine Marketing campaigns.

Our proprietary smart technology is utilised by our team of highly trained marketing specialists, ensuring that your campaigns not only have all the benefits of artificial intelligence but, also the creativity, knowledge and expertise of a hands-on team.

Taking the time to understand you and your business, we ensure a custom strategy is put in place to help you reach your goals and take advantage of every opportunity.

Our unified approach considers activity across other marketing channels to drive high-quality leads at the lowest possible cost. We work with advertisers to reduce their cost per lead by improving on the quality of their ads and landing pages, by using different match types, restructuring their campaigns and optimising their bids. Most importantly, we work with you to avoid wasting money on clicks or engagements that won’t convert into a sale.

Pay Per Click Services

You are just a Google search away from your next customer. Search ads appear next to Google search results when people look for products and services you offer. You only pay when people click to visit your website or call your business.

We can help you reach customers on the web and in apps – across all devices. Google Ads display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is. There's more than one way to display including; Text, Banner, Google Mail and Apps.

Remarketing lets you show adverts to people who have already visited your website or used your mobile app. When people leave your website without buying anything, Remarketing helps you reconnect with them by showing relevant adverts across their different devices.

If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. You will see these ads across the web including Google Shopping, Google Search and Google Search Partner Websites.

Your Shopping ads can appear at the same time as Text ads, because Google want to give shoppers access to the full variety of products that match their search. This means that shoppers can find the best match before clicking through to make a purchase, which might help you close the sale.

Google should be the prime focus but, opportunities are missed if Bing is ignored. (Google has an 83% + market share but Bing remains over 10% and is therefore still highly valuable). We use the Bing Network to connect with an audience that searches 6 billion times a month.

We can analyse existing campaigns and ad accounts to see how you are currently performing. We'll check your click-through rates, quality score, ad text and other important stats to give your campaigns a full expert health check.

Smart PPC, how do we do it?

Smart Match

Choosing the right keywords and copy for paid search

  • Our experienced, degree-educated copywriters craft adverts that represent exactly what the customer is looking for, in a way that strongly resonates with their key purchase criteria.
  • Our PPC analysts undertake extensive keyword research using leading industry and proprietary tools to identify the potential search terms that are most likely to convert to sales. Our focus is on generating traffic from those most likely to buy, not those undertaking research or uncertain about making a purchase.
  • We match the right advert to the right search term and landing page combination. This focus on consistency ensures that qualified clicks become qualified leads at the highest possible conversion rate.
  • In essence we show potential buyers what they're looking for, when they're looking for it.

Fast Start

Built-up, proven taxonomies across 3.4 million customers

  • We have the experience to get your campaign off the ground faster.
  • We have proven and refined taxonomies matched to your industry, meaning we already know your bid levels.
  • The learning gap is shorter and 90% of the structure of your campaign is already there from day one.
  • Our experience in hundreds of vertical and niche industries has provided us with data such as ad spend in your industry, CPC, number of customers and number of eCommerce transactions, which can all be applied to your strategy.
  • Our scale and data capability is what will get your campaign built faster and gives us the competitive edge over others.

Sales Accelerator

Our secret is trained people, analytics and data capability

  • Through constant analytics and optimisation to your bid management, our experts update your campaigns and review your keywords to ensure your advertising performance is always improving.
  • We make around 50 campaign changes per month to continually optimise spend and performance.
  • Our employees pride themselves on being trained in Google Analytics and as a company are a Google Premier SME Partner.
  • Working on a global scale with a local expertise makes us stand out from the rest.
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