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Understanding Your Target Market in Depth
  • By Emma Stainthorpe

    Marketing Executive

We all have our own writing style that we fall back on. But we often change it to accommodate the platform we’re using – adopting a chattier approach when desperately trying to condense our thoughts into 140 characters on Twitter, or beefing up our vocabulary to sound fancier when applying for a job. Adopting a particular style and tone also applies when it comes to attracting your ideal customer. However, this can only be achieved when you have successfully identified your target market. This is incredibly important, as understanding it in depth will ensure that you speak directly to your customer and get them on board.

It’s All in the Detail

There is no such thing as too much information when it comes to defining your target market. Imagine your ideal customer. How old are they? Consider their location and occupation. What are their concerns? When you’ve identified their concerns, you can offer them the solutions they desire. The more detail you identify, the more effective your marketing strategy will be.

Appeal to Your Target Market

Once you have recognised your target market, get ready to sell sell sell by using effective, market-driven content. Offer them solutions to their problems, which is much easier to do when you’ve figured out everything there is to know about them. The more understanding you have of your potential customer, the easier it is to allure them into choosing your services over those from any other company.

Knowing everything there is to know about your ideal customer means that you can hone your copy to really speak to them and their specific needs. When you offer legal services, it’s unlikely that you’ll adopt the same tone as you would if your business involves hiring out bouncy castles for kids’ birthday parties. Remember, research is key.

So, identify your target market, and be specific. Doing this in the right way guarantees a successful business. It’s that simple.

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