Why you need a marketing plan
  • By Emma Stainthorpe

    Marketing Executive

Marketing plans aren’t just for the big businesses – every small business should have one, too. Here are some important reasons why taking the time and effort to develop a marketing plan, is a good idea for every small business owner.

It helps to align marketing objectives with business goals

The objectives described in the marketing plan will ideally enable you to achieve your overall business goals and help your business achieve them to become successful.

It makes ideas and concepts real

Don’t keep your marketing ideas in your head – write them down in your marketing plan and they will be much more likely to happen.

It keeps you on the right track

It is so easy to become distracted and lose sight when there are so many marketing tools and technologies available. A marketing plan can keep you focused on what you need to do so that you don’t waste time.

It gives you a to-do-list with deadlines (and helps you hit them)

Marketing your business can be fun but it can also take a lot of work. A marketing plan helps to lay out clear objectives, which identifies tasks that need to be done, as well as the timelines necessary for completing those tasks.

So even if you’ve got a busy schedule, set aside some time to create a sound marketing plan for your business – chances are you’ll be glad you did.

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